“Fire’s arms reach across the globe to all sorts of destinations looking far and wide for the most exciting new music on the planet” John Kennedy, Radio X
Fire was the original maverick Psychedelic Art Pop label born out of the DIY independent label boom of the late 70s, and for sure, the Blue Aeroplanes with their revolving troupe of poet, dancer, record scratcher and massed guitars, were absolutely the closest thing around to the Exploding Plastic Inevitable of old; it intrigued and entranced with the splendidly surreal tales of early Pulp; embraced the famed pop shambolism of the Television Personalities, the baroque pop of the Moles, the legendary lo-fi art-rock terrorism of Half Japanese, and a wonderful tapestry of outre pop stretched over 30 years; and then on a tangential path, lay the pastoral psychedelia of Lives Of Angels, the overarching sonic sounds of Spacemen 3, right up to the bombastic majesty of Bardo Pond, and the transcendental psychedelic primitivism of garage rock’s lounge lizard and unsung hero, Dave Cloud.
Fires is an elemental flame which still connects and resonates with the label’s current flag-bearers.
“Originally starting the fire with the same dark heart of early 4AD and reaching out to the pioneering spirit of Rough Trade with debuts from HTRK, and the return from Bark Psychosis, the label has now ventured out to the more outer reaches of the psychedelic pop spectrum with Jane Weaver and Death And Vanilla leading the way”
In the last few years James has also founded sister label Earth Recordings, critically acclaimed, and award nominated, for its attentive and beautifully presented work with Bert Jansch and Mikael Tariverdiev it has fast become the UKs answer to Light In the Attic.
Hot on the heels is Frost, the soundtrack arm that launched with (Tangerine Dreams) Paul Haslingers acclaimed soundtrack to the best show on TV Halt And Catch Fire as well as cult soundtracks to iconic films Blue Velvet, A Scanner Darkly and the Academy Award nominated The Lobster.
“A really great label …they’re always putting good stuff out” Lauren Laverne, BBC6 Music