Founded in 1984 by Clive Solomon and the late journalist Jonny Waller the label trailblazed through the late 80s and 90s before burning brightly and burning out, right before the indie revival. The fire was restarted by James Nicholls and through a series of acclaimed reissues and new releases, revitalising the careers of indie royalty along the way, the label has a raft of new releases from the outer reaches of the sonic spectrum, combining the cosmic pop of Jane Weaver with the haunting ambience of Death And Vanilla and Noveller , the snarling chaos of Rats on Rafts and the freewheeling guitar driven vigor of Scott & Charlenes Wedding. Alongside an impressive support of the underbelly of contemporary music, Fire also has an impressive roster of established artists from The Chills, Josephine Foster, Howe Gelb, Giant Sand, Pere Ubu, Evan Dando, Half Japanese and more

The original maverick Psychedelic Art Pop label born out of the DIY independent label boom of the late 70s, and for sure, the Blue Aeroplanes with their revolving troupe of poet, dancer, record scratcher and massed guitars, were absolutely the closest thing around to the Exploding Plastic Inevitable of old; it intrigued and entranced with the splendidly surreal tales of early Pulp; embraced the famed pop shambolism of the Television Personalities, the baroque pop of the Moles, the legendary lo-fi art-rock terrorism of Half Japanese, and a wonderful tapestry of outre pop stretched over 30 years; and then on a tangential path, lay the pastoral psychedelia of Lives Of Angels, the overarching sonic sounds of Spacemen 3, right up to the bombastic majesty of Bardo Pond, and the transcendental psychedelic primitivism of garage rock’s lounge lizard and unsung hero, Dave Cloud. It’s an elemental flame which still connects and resonates with the label’s 2017 flag-bearers.

“Fire’s arms reach across the globe to all sorts of destinations looking far and wide for the most exciting new music on the planet” John Kennedy, Radio X
Restarting the fire with the same dark heart of early 4AD and reaching out to the pioneering spirit of Rough Trade James Nicholls has also found the time to found sister label Earth Recordings, critically acclaimed, and award nominated, for its attentive and beautifully presented work with Bert Jansch and Mikael Tariverdiev it has fast become the UKs answer to Light In the Attic. Hot on the heels is Frost, the soundtrack arm that has just announced Paul Haslingers acclaimed soundtrack to the iconic Halt And Catch Fire as well as cult soundtracks to Blue Velvet and A Scanner Darkly. Fire has also recently venture into moving pictures with Fire Films, and its first feature length ‘The Ballad Of Shirley Collins’ the definitive document of one of britains most iconic folk singers.
“A really great label …they’re always putting good stuff out” Lauren Laverne, BBC6 Music

L-R: Alice Gros (European Operations), Paul Williams (Producer, Fire Films), James Nicholls (Creative Director), Jenna Jones (Head Of Press), Chris Jones (Production)

Not pictured: Alex Hornsby (Art Director), Clive Solomon (Non Creative Director), Laura Eley (Radio), Sarah Deliege (Distribution), Daniel Early (Finance Director).