The original maverick Psychedelic Art Pop label born out of the DIY independent label boom of the late 70s, and for sure, the Blue Aeroplanes with their revolving troupe of poet, dancer, record scratcher and massed guitars, were absolutely the closest thing around to the Exploding Plastic Inevitable of old; it intrigued and entranced with the splendidly surreal tales of early Pulp; embraced the famed pop shambolism of the Television Personalities, the baroque pop of the Moles, the legendary lo-fi art-rock terrorism of Half Japanese, and a wonderful tapestry of outre pop stretched over 30 years; and then on a tangential path, lay the pastoral psychedelia of Lives Of Angels, the overarching sonic sounds of Spacemen 3, right up to the bombastic majesty of Bardo Pond, and the transcendental psychedelic primitivism of garage rock’s lounge lizard and unsung hero, Dave Cloud. It’s an elemental flame which still connects and resonates with the label’s 2017 flag-bearers.
“Fire’s arms reach across the globe to all sorts of destinations looking far and wide for the most exciting new music on the planet” John Kennedy, Radio X
“A really great label …they’re always putting good stuff out” Lauren Laverne, BBC6 Music
L-R: Alice Gros (European Operations), Paul Williams (Producer, Fire Films), James Nicholls (Creative Director), Jenna Jones (Head Of Press), Chris Jones (Production)
Not pictured: Alex Hornsby (Art Director), Clive Solomon (Non Creative Director), Laura Eley (Radio), Sarah Deliege (Distribution), Daniel Early (Finance Director).