About

The Past

Originally founded in 1984 by Clive Solomon and the late journalist Jonny Waller the label trailblazed through the late 80s and 90s before burning brightly and burning out, right before the indie revival. Fire was the original maverick Psychedelic Art Pop label born out of the DIY independent label boom of the late 70s, and for sure, the Blue Aeroplanes with their revolving troupe of poet, dancer, record scratcher and massed guitars, were absolutely the closest thing around to the Exploding Plastic Inevitable of old; it intrigued and entranced with the splendidly surreal tales of early Pulp; embraced the famed pop shambolism of the Television Personalities, the baroque pop of the Moles, the legendary lo-fi art-rock terrorism of Half Japanese, and a wonderful tapestry of outre pop stretched over 30 years; and then on a tangential path, lay the pastoral psychedelia of Lives Of Angels and the overarching sonic sounds of Spacemen 3, right up to the bombastic majesty of Bardo Pond or the transcendental psychedelic primitivism of garage rock’s lounge lizard and unsung hero, Dave Cloud

The Present

The turn of the millennium has seen Fire rise, phoenix like, under the watchful eyes and ears of A&R supremo James Nicholls and through a series of acclaimed reissues and new releases, revitalising the careers of indie royalty along the way, the label has a raft of new releases from the outer reaches of the sonic spectrum, combining the cosmic pop of Jane Weaver, Virginia Wing, Islet and Pictish Trail with the haunting ambience of Death And Vanilla and the uncategorizable mind-melting Vanishing Twin to become the industry’s leading Psychedelic Pop label

Fire has simultaneously developed one of the most impressive rosters of influencial alternative artists, at the top of their creative game. Amongst the labels many established artists are The Lemonheads, Howe Gelb and Giant Sand, Kristin Hersh and Throwing Muses, The Bevis Frond, Half Japanese, Sebadoh, The Black Lips and The Chills