“The most elegant Psychedelic Pop label in the World”Billboard Magazine, 2019
“Fire Records is the recording industry teammate I’ve searched for since I started my first band. They are by far our best hope for the future of real music.” Kristin Hersh

Originally founded in 1984 by Clive Solomon and the late journalist Jonny Waller the label trailblazed through the late 80s and 90s before burning brightly and burning out, right before the indie revival. Fire was the original maverick Psychedelic Art Pop label born out of the DIY independent label boom of the late 70s, and for sure, the Blue Aeroplanes with their revolving troupe of poet, dancer, record scratcher and massed guitars, were absolutely the closest thing around to the Exploding Plastic Inevitable of old; it intrigued and entranced with the splendidly surreal tales of early Pulp; embraced the famed pop shambolism of the Television Personalities, the baroque pop of the Moles, the legendary lo-fi art-rock terrorism of Half Japanese, and a wonderful tapestry of outre pop stretched over 30 years; and then on a tangential path, lay the pastoral psychedelia of Lives Of Angels and the overarching sonic sounds of Spacemen 3, right up to the bombastic majesty of Bardo Pond or the transcendental psychedelic primitivism of garage rock’s lounge lizard and unsung hero, Dave Cloud.

 The turn of the millennium has seen Fire rise, phoenix like, under the watchful eyes and ears of A&R supremo James Nicholls and through a series of acclaimed reissues and new releases, revitalising the careers of indie royalty along the way, the label has a raft of new releases from the outer reaches of the sonic spectrum, combining the cosmic pop of Jane Weaver, Virginia Wing, Islet and Pictish Trail with the haunting ambience of Death And Vanilla and the uncategorizable mind-melting Vanishing Twin to become the industries leading Psychedelic Pop label

Fire has simultaneously developed one of the most impressive rosters of influencial alternative artists, at the top of their creative game.  Amongst the labels many established artists are The Lemonheads, Howe Gelb and Giant Sand, Kristin Hersh and Throwing Muses, The Bevis Frond, Pere Ubu, Half Japanese, Sebadoh, Guided By Voices and The Chills

“Fire’s arms reach across the globe to all sorts of destinations looking far and wide for the most exciting music on the planet” John Kennedy, Radio X
“We would not have been able to achieve as much as we have over these last few years without their enduring support and friendship”The Chills
“It’s getting harder and harder to be an independent label and an independent musician, but Fire have shown that both are still possible without compromise. What a fantastic gang of people to work with!” Cathy Lucas, Vanishing Twin
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In 2015 James Nicholls founded sister reissue label Earth Recordings, critically acclaimed, and award nominated, for its attentive and beautifully presented work with Bert Jansch and Mikael Tariverdiev it has fast become the UKs answer to Light In the Attic.

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Hot on the heels is Frost (Fire Records Original Soundtracks) which has worked on acclaimed soundtracks to cult TV shows  Halt And Catch Fire and Black Mirror. Frost has also re-issued soundtracks to iconic cinema classics such as Blue Velvet, A Scanner Darkly and Miracle Mile and had phenomenal success with its original score to the Multi Award winning indie sensation "Lady Bird" which was one of the years best selling soundtracks.

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Fire recently ventured into film with the launch of Fire Films with the critically acclaimed 'The Ballad of Shirley Collins’ (London Film Festival, Selection 2017);  the definitive document of one of Britains most iconic folk singers and followed that up with 'The Chills: The Triumph and Tragedy of Martin Phillipps' (SXSW Film Festival, Selection 2019 - where the band won the Grulke Prize) and is currently in production on King Rocker , a documentary of the life of post-punk survivor Robert Lloyd from the Prefects and The Nightingales, written by comedian Stewart Lee and Director Michael Cumming (Brass Eye)

“A really great label …they’re always putting good stuff out” Lauren Laverne, BBC6 Music

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