Black Bananas, led by Royal Trux and RTX founder Jennifer Herrema, has signed to Fire Records.
Across decades of work that has consistently defied categorization, Herrema has shaped a singular trajectory, one that moves fluidly through rock, noise, pop, electronics, and visual culture without settling into fixed form. Rather than a series of separate projects, her output operates as an ongoing evolution marked by disruption, reconstruction, and forward motion. From the fractured mythology of Royal Trux to the amplified momentum of RTX and the genre-collapsing world of Black Bananas, Herrema has remained one of the most distinctive and influential figures to emerge from American underground music.
With this new partnership, Black Bananas enters its next phase. The forthcoming album, ‘Bad Bunch’, arrives in 2026 and continues a trajectory that has been unfolding for decades, connecting music, visual art, fashion, and performance within a single evolving body of work.
Alongside her music and visual practice, Herrema is developing a Bad Bunch retail space built from her archive, in collaboration with select creative partners, featuring bespoke, upcycled one-off pieces, limited-edition art objects, accessories, and “Lost Arc” materials drawn from decades of accumulated work.
The signing marks the beginning of a broader long-term collaboration between Herrema and Fire Records, encompassing new releases, archival projects, and future creative initiatives.
