Following new music last summer, Hater announce their highly anticipated album ‘Sincere’ out 6th May on Fire Records with the release of new single ‘Something’.
Solidifying their impressive trajectory, ‘Sincere’ sees the Swedish four-piece producing distinctly darker music with heavier instrumentation. A reawakening for the visionary band, it’s an expansive shoegaze trip through noisier, bittersweet pop realms where anger and heartbreak sheds new light on the acclaimed outfit.
Recalling My Bloody Valentine, ‘Something’ swells with undulating effortless melodies and distorted guitars. Euphoric and disorientating, it examines the personal growth that comes from self-criticism.
Delving deeper into the song’s themes, the accompanying new music video for ‘Something’ sees them exploring the emotions going through the other person’s mind and looking at it from the outside.
Working closely with Director Adèle Tornberg, the video reflects on the darker atmosphere of the record and sees them experimenting with lighting.
“I invite you into a nostalgic place from the past that is lingering into the present, a place where you can’t tell if you’re enjoying yourself or hiding away.” adds Tornberg.
Recorded last year, Hater welcomed two new band members and those early day sparks saw them quickly turning demos into fully-formed new songs that appear on the record. Eager to record them, long-time collaborator Joakim Lindberg recorded the first songs in Sickan Studio in Malmö before heading back into AGM Studios where their debut ‘You Tried’ was also recorded. John Cornfield, whose credits include Ride, Muse and Robert Plant, mixed and mastered the album.
Hater are Caroline Landahl, Måns Leonartsson, Frederick Rundquist and Rasmus Andersson.
‘Sincere’ will be available on Rough Trade limited edition black & gold vinyl with signed print, standard LP, CD & digital